To transition to climate-neutral and sustainable cities, we need to communicate with citizens, business and many other stakeholders. Communicators are often located both centrally in the municipalities and in administrations and municipal companies. To create more power in the communication efforts, Lund Municipality has formulated a strategy to coordinate sustainability communication across all administrations.
In this climate breakfast, communication strategist Therese Ek explains how it works. We also get reflections on the subject from Annika Egan Sjölander, associate professor of media and communication science who researches communication for sustainable societies.
