
Telling stories about quality of life is key to attract 100,000 people
Last week, Viable Cities chief storyteller, Per Grankvist, attended the Demo North Conference where 250 decision-makers gathered to talk about how to attract 100,000 people to Norrland, and he gave a keynote address. In his address, Per emphasized the need to put quality of life at the centre of every story in order to succeed in attracting 100 000 people. Read the full keynote here.