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Label Tourism and events

Gothenburg: Climate-smart events

Gothenburg works to create climate-smart events and is at the forefront of sustainable destinations according to the Global Destination Sustainability Movement. When Coldplay played at Ullevi in June 2023, they took the opportunity to test new technology to map transport and car travelers from the south were offered free public transport for the last stretch.


Actors from Eskilstuna, Borås, Gothenburg and Östersund have participated in Greentopia, which aims to turn events into engines for the climate transition with a focus on organizers, suppliers and visitors. The focus is on Food & Beverage, Transport and Textile where many businesses have already joined the initiative.