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The Uppsala Climate Campaign

Klimatkampen Uppsala (working name) / Klimatlätt (project name) is a collaborative project between Chalmers University of Technology, Uppsala Municipality, the web service Svalna AB and several companies and organizations operating in Uppsala and at the national level: Studiefrämjandet, the Church of Sweden, UL (county transport), Uppsalahem and Vattenfall.

Together, the parties want to work to accelerate the climate transition by engaging and informing Uppsala residents in various ways about how they can reduce their climate impact, as well as working in various ways themselves to offer solutions, services and products that remove barriers to more sustainable choices in everyday life.


  • Project leader: Stefan Wirsenius, Chalmers University of Technology
  • Partners: Uppsala municipality, Chalmers University of Technology, Svalna AB, Region Uppsala (county traffic), Uppsalahem AB, Swedish Church (Uppsala pastorate), Studiefrämjandet Uppsala, University of Gothenburg.
  • Total budget: SEK 8 082 420
  • Grant applied for: SEK 3 879 895
  • Start date: 2018-08-01 
  • End date: 2020-03-31
  • Type of action: innovation
  • Keywords: climate impact of consumption, sustainable lifestyles, sustainable practices, feedback, norm activation.

More about the initiative