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Sharing behavior

This initiative is part of Sharing Cities Sweden, a national program for the sharing economy in cities.

The sharing economy is emerging around the world and has the potential to promote sustainable solutions in cities. However, there is a lack of knowledge about the underlying barriers for users to start sharing and for sharing services to scale up their operations. Similarly, there is a lack of knowledge about the potential to make sharing more conventional and normal among consumers and users. 

This strategic project aims to develop a behavioral economic experiment to test, review and produce recommendations for policy makers to promote cities' sharing economy initiatives in Sweden. This will be done by leveraging international insights and collaboration with scientific experts in Spain. 

With a strong focus on users and cities, the strategic project will aim to increase the understanding of cognitive, motive-related and contextual factors that influence decision-making processes and choices for sharing among people in cities. Behavioral interventions (e.g. via social norms, choice settings, goal commitment) focused on sharing initiatives will be tested and analyzed. 

The initiative will be carried out in an interdisciplinary research team and will result in policy recommendations for the improvement, scaling and normalization of urban sharing in Sweden.


  • Project leader: Luis Mundaca, Lund University 
  • Partners: International Institute for Industrial Environmental Economics (IIIEE), Lund University (lead partner) and Chair of Environmental and Energy Economics (CEEE) at the University of Seville
  • Total budget: SEK 3 800 000
  • Grant requested: SEK 1 800 000
  • Start date: 2019-01-01 
  • End date: 2020-12-31
  • Type of action: innovation
  • Keywords: behaviors, lifestyle, attitude, value, energy, sharing service, sharing economy, sustainable development.

More about the initiative