Viable Cities Logo

Public events as an innovation engine

The initiative aims to build a strategic structure where public events become a means for societal development and to accelerate the fulfillment of Agenda 2030 and Sweden's environmental goals.The project will investigate how public events can be platforms and communication channels based on three directions; 

  1. towards audiences/consumers to change attitudes and behaviors that in turn lead to reducing the climate footprint;
  2. with public and private stakeholders to influence policies and decisions that lead to a reduced carbon footprint;
  3. refers to the events' own sustainability efforts. 

This innovation project intends to create a structure that can develop, test and evaluate processes and methods for how public events can contribute to strengthening and accelerating the climate transition in cities. Existing digital platforms (apps, pushmail, etc.) to strengthen the culture of participation will be used and developed for reduced carbon footprints. Through these, we reach large target groups that are already interested in the events in question.We bring together Sweden's largest live music festivals, Swedish sports and destinations for joint action with researchers.


  • Project manager: Johan Pihlgren, Swedish Live
  • Partners: Svensk Live, Riksidrottsförbundets Idrottsinstitut, Destination Eskilstuna AB, Borås TME AB, Gothenburg City, Lugerinc AB, Liseberg AB, Blixten & Co, Storsjöyran, Besöksnäringens forsknings och utvecklingsfond.
  • Total budget: SEK 6 490 000
  • Grant requested: SEK 2 522 000
  • Start date: 2020-01-01 
  • End date: 2022-10-31
  • Type of action: innovation
  • Keywords: events, agents of change, innovation structure for civic engagement, sustainable consumption, hospitality industry, test beds, behavioral change.